Crimson SAT

Your funnel system

You asked me to turn the spreadsheets and the pile of emails into one system. My recommendation is GoHighLevel, built from the same setup I run my own business on, with the follow-ups from your funnel map already in it.

One family pays for the first year more than twice over

A student is worth about 7,000 to you. The first year, with the software, my setup time and upkeep, comes to well under half of that. So a family that would otherwise slip away pays for it more than twice over.

Right now families slip away in these places:

  • About 4 in 10 booked consultations never happen, because nothing reminds parents beforehand.
  • Families who get an offer and don't reply hear nothing more from you.
  • Parents who aren't ready to book leave without giving you their email.

The follow-ups come already built

A new GoHighLevel account starts empty. It has a few generic starting points, but nothing written for your families or connected to your page. I start from the flows already running in my own business and rewrite them for yours:

  • Emails that warm a parent up before the consultation, plus reminders, so more booked calls happen.
  • A message that offers a new time when a parent cancels or doesn't show.
  • A follow-up when a family has an offer and stops replying.
  • The guide, sent the moment a parent signs up, and the emails that follow it.
  • A short note asking happy families to refer a friend, sent when the score comes back.

Every family sits in one list

  • Every enquiry from the new page and every guide sign-up lands in one list, showing where it came from.
  • Each family has a stage: enquired, consultation booked, offer sent, signed or lost. You can see at a glance who needs a call.
  • Your 109 past enquiries come in as well.
  • After a month or two, you'll know your real close rate and cost per student. Today no file can tell you either.

Your website can move in too

Your whole site can live in it instead of Wix. Then you can cancel your Wix plan, and your site, bookings and families all sit in one place.

The software is cheaper through me, and my time is billed as usual

Bought directly, GoHighLevel costs 97 a month, and you'd set it up and look after it yourself. Through me, the software is 80 a month.

Setting it up and keeping it running is my time, billed as hours like the rest of my work.

The setup takes about a week of my usual hours, so your weekly bill doesn't go up while I build it.

After that, upkeep takes an hour or two a month. Moving the website takes a few more hours, and I'll give you the number before I start.

It stays yours

Everything in it belongs to you. If you ever want it in your own name, it moves over with your contacts and conversations.

Getting started

Once you're happy with the plan, I'll have it running about a week later. You get a login and a phone app, so you can see every family and reply from one place.