Parents want to try you first, and they've been burned by fine print.
Parents want to know two things: will this work for my child, and can I try it before I pay. Your new page already answers both. What it still needs is a plain promise against what parents dread at other companies: surprise charges, sales calls, a guarantee refused over fine print, and tutors who change or don't show up.
Parents want to try you before they commit
About one inquiry in nine asks for a trial lesson, a diagnostic or a free consultation before paying. Around ten more ask how many hours it will take or how sure you are of the result. Only three raise price.
These parents are deciding whether you fit their child, so the free consultation belongs next to every button, which is how the new page has it.
What the first message asked about
Number of inquiries, out of 109
Your biggest group
Each dot is one of your 109 inquiries
Students stuck in the 1400s are your biggest group
Roughly one inquiry in five comes from a student already at 1400 or higher who wants 1500 or more. Competitors serve them badly. A Princeton Review reviewer wrote "There was very little personalized attention", and PrepScholar's guarantee asks a student who starts at 1370 to reach 1530.
Your reviews describe what these parents want. One says you were "extremely responsive", and another credits "meaningful structured practice and regularly discussing test taking strategies" for a 1550.
Parents have been burned by fine print
Parents repeat the same complaints about your competitors. Here they are in their own words.
…relied on obscure technical conditions that were not clearly disclosed to us before we enrolled.Princeton Review · 1 star · Aug 2026
Whenever you get set up on the call with an agent, they don't tell you that it reoccurs charging every single month.Varsity Tutors · 2 stars · Oct 2026
…they continuously call every single day even after I have repeatedly stated…Varsity Tutors · 1 star · Oct 2026
The tutor was a no show this week and gave no indication he couldn't make itVarsity Tutors · 3 stars · Oct 2026
Your first reply is where parents decide
Your files show you phoning a new family within about an hour and sending a payment link the same evening they asked. The best promise on the competitor pages I read is a reply within one business day.
I'll build the first reply into your follow-up emails: a short question about the student's latest score and the test date, with the consultation link beside it, so the diagnosis starts before the call.
So here's what I've changed on your page
- A line under the booking button: it's free, there's no card and no obligation, and you usually reply within the hour.
- Your hourly price next to the package price: $250 an hour for the $7,500 package.
- Your guarantee now opens with a one-sentence version, so nobody has to decode it.
- A new box called "What I never do": no automatic renewals, no sales calls after you say no, and the same tutor at every lesson.
You can see all of it on the new page.